Experience that Matters
From small businesses, to international corporations, Joanie has provided services for all sorts of challenges including mergers and acquisitions, crisis communications, navigating New Mexico's political climate, internal and external issues, grand openings, thought leadership and so much more.
About Joanie Griffin
How she became a leader in the communications industry.
Joanie is a seasoned communications professional with more than 40 years of experience. She began her career as a reporter and editor at the Cox Arizona chain of newspapers. After she relocated to New Mexico, she was the Marketing Manager at one of the top New Mexico law firms before starting SUNNY505 (previously Griffin & Associates Marketing), the state’s largest full-service integrated communications. She sold SUNNY505 in 2023, and launched JG Communications Consulting, LLC to continue to provide expertise to organizations in New Mexico or thinking about locating in New Mexico.
Her commitment to excellence is reflected in numerous accolades, including lifetime achievement awards from the American Advertising Federation, the American Marketing Association, and the Public Relations Society of America. In 2019, she was inducted into the New Mexico Tourism Hall of Fame, recognizing her significant contributions to the state's tourism industry. Joanie’s blend of strategic insight, industry recognition, and community engagement positions her as a leading figure in communications and crisis management in the Southwest.
In addition to serving corporate, government and non-profit clients, Joanie is active in organizations committed to making New Mexico better including:
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Albuquerque Regional Economic Alliance (AREA)
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Greater Albuquerque Chamber of Commerce
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New Mexico Holocaust & Intolerance Museum
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Family Friendly New Mexico
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Economic Forum
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NDI-NM
Industries
Renewable Energy
Joanie has worked with some of the most notable renewable energy companies in the world including Avangrid, Iberdrola and Pacific Fusion. She is also a founding member of the New Mexico Earth Day Festival.
Business
With exceptional communication skills, we work with businesses of all sizes. We tailor communication plans and strategies to achieve the desired outcome - whether that is minimizing the impacts of negative media, getting legislation passed or launching a new product or service - our team has the chops to move the needle. Whether in a small startup or a large corporation, we adapt our approach to the unique needs of each client.
Start-Ups
We have worked with dozens of start-ups on various communication needs - from getting funding and approval from New Mexico government entities, to launching national earned media campaigns, to interfacing with neighborhood groups. Whatever the need, we are here to help.
Process
The simple method behind our success
01
Analysis & Research
Finding unique challenges and opportunities for growth
02
Strategy
Crafting tailored solutions that align with your core objectives
03
Execution
Creating impactful, lasting results
04
Ongoing Support
Monitoring and providing support as needed
Success Stories
Our eyes are always on producing results for our clients. Every engagement begins with analysis and aligning on specific KPIs to be produced.
I wholeheartedly endorse Joanie Griffin, a true genius in the world of public relations whose expertise spans hospitality, tourism, basic marketing, and grassroots political efforts. With her strategic insight and unwavering dedication, she is unquestionably the person you want by your side to achieve impactful and lasting results.
Raymond G. Sandoval, Avangrid
Imagine New Mexico (INM) engaged Joanie Griffin to provide communications and marketing expertise for our new 501(c)(3) initiative. Joanie’s first task was to coordinate INM’s launch at the Albuquerque Economic Forum on June 11, 2025. She designed presentation slides, guided of us in planning our comments, and produced a news release, which was picked up statewide. The media coverage we received educated New Mexicans about the importance of INM’s collective impact initiative, generated funding interest, and prompted a highly qualified individual to inquire about joining INM as our Collective Impact Coordinator. We consider Joanie to be an integral part of INM’s leadership team. - Steve Moise, President, Imagine New Mexico
When we set out on the journey to bring Mesa Film Studios to life, we needed someone who could navigate government approvals and make key connections. Joanie Griffin has been that person, opening doors and building trust every step of the way. Her expertise and relationships have been invaluable to this endeavor. I wholeheartedly recommend working with Joanie — she is a true partner who makes a real difference.
— Galen Walker
Co-Owner Mesa Film Studios
Film Producer
Our Partners and Clients
